Nunzia Passacantando. Author of La boîte à outils de l'événementiel, Dunod 2026
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Nunzia Passacantando, marketing, communication and events director

Brand, marketing, communication, events, academic direction. I build brands, their reputation and their growth, in France and internationally — from strategy through to delivery, in companies and in business schools.

You are hiring for:

Events, from the field to the leadership seat.

Design, production, partnerships, major events and brand strategy: a career built across agencies, brand owners and international programmes.

Recognised expertise, extended by a published reference handbook and the direction of the top-ranked event MBA in France.

250+operations and campaigns a year
1 booka sector reference, published by Dunod
No.1event MBA in France, which I direct

Roles targeted Head of Events · Event Director · VP Events · MICE Director · Head of Partnerships and Events

What I take on

  • Event policy

    Defining the company's event and MICE policy: objectives, categories of operation, governance and decision rules.

  • Event communication strategy

    Giving the whole programme meaning and coherence: which events, for which audiences, with what narrative.

  • Event design

    Corporate and public-facing: the idea, the format, the event design, the experience the attendee actually has.

  • Content and programme

    Editorial line, topic selection, speaker recruitment and preparation.

  • Tenders and teams

    Agency referencing, running the consultation, building and steering the project teams.

  • Procurement and framework agreements

    Designing the internal event, MICE and travel purchasing process, negotiating framework contracts, optimising ROI.

  • Delivery and steering

    Managing operational execution, client-provider interface, P&L and profitability contract by contract.

  • Review and sustainability

    Performance measurement, impact mapping, carbon footprint and offsetting.

Three proofs in events

  • American Express Global Business Travel2015 – 2017

    Head of the MICE & Event department

    Led the events department: more than 250 operations and campaigns a year for major accounts, a team of around twenty, a P&L with profitability tracked contract by contract. Bid oversight across event, public relations, travel and MICE, plus the cross-selling strategy between Amex and Amex GBT.

  • La Tribunesince 2022

    Launch of Impact Santé

    The group's first paid conference: moving a free fixture to a monetised premium offer. Positioning, then the online and offline marketing plan built to target and convert a paying audience — acquisition, CRM, partnerships and press relations.

  • MCI Group / Ovation DMC2012 – 2015

    Director of the international clients department

    Sponsorship programmes for major accounts: Mastercard at Roland-Garros and the UEFA Champions League, FedEx at Versailles, Les Amis du Louvre. Department P&L and a team of more than ten.

The profession's reference handbook

Eleven sections, sixty-five tools and two matrices: reading the client, designing the customer journey, running the tender, building the budget and MICE procurement policy, recruiting teams, delivering, reviewing. A full section on sustainability — impact mapping, carbon footprint, offsetting.

Dunod, « BàO La Boîte à Outils » series, March 2026 · 192 pages · EAN 978-2-10-088793-4

See the book at Dunod
Cover of La boîte à outils de l'événementiel, Dunod
Written for project managers, heads of events and strategic planners. Used as a teaching text.

The path

  • 2022 – present
    Independent consultant
    Large groups and mid-caps
  • 2020 – present
    EFAP and business schools
    Director of the MBA in communication and event management, and teaching at Master's and MBA level
  • 2021 – 2022
    Coface
    Marketing & communication director, Western Europe
  • 2020 – 2021
    Alstom
    Brand Director
  • 2017 – 2020
    MICE Partner
    Founder and managing director
  • 2015 – 2017
    American Express / Amex GBT
    Brand, communication and PR — head of the MICE & Event department
  • 2012 – 2015
    MCI Group / Ovation DMC
    Director, international clients
  • 2010 – 2012
    Metropolis DMC
    Senior director, event communication
  • 2006 – 2008
    Kuoni Group
    Director, Europe and US markets
  • 2000 – 2003
    Ring Tours IFB
    Senior events director

Teaching

I direct the EFAP MBA in communication and event management. I teach brand strategy, marketing and communication in several business schools, at both Master's and MBA level, to future executives and senior managers.

  • EFAP
  • Neoma
  • Excelia
  • Audencia
  • Ascencia
  • Icart

Education

  • Doctorate, management scienceParis-Panthéon-Assas, in progress
  • Executive MBACELSA, 2017-2019
  • Master's, marketing & communicationBrest Business School, 2015
  • Data Sciences certificateESCP Business School
  • Growth Hacker · DMCPcertifications

Languages

  • Italiannative
  • Frenchfluent
  • Englishfluent
  • Spanishintermediate

Available for a permanent role and for advisory assignments

nunziapassacantando@gmail.com

Based in Paris, mobile across Europe. I reply within 48 hours and would rather have one direct conversation than a long email thread.

Nunzia Passacantando — brand, marketing, communication, eventsParis