Brand, marketing, communication, events, academic direction. I build brands, their reputation and their growth, in France and internationally — from strategy through to delivery, in companies and in business schools.
You are hiring for:
Marketing & communication leadership that produces results.
Brand, marketing, communication, digital, press and employer brand: I led this full scope across four European markets, with a team of 15 and a constant demand for performance — awareness, engagement, business impact.
Roles targeted Chief Marketing Officer · CMO · VP Marketing · Marketing and Communication Director · Marketing Director Europe
What I take on
Multi-country plans
Market-by-market strategy, budget arbitration, overall coherence.
Offering launches
From product design to sales narrative, repositioning included.
Every channel
Events, press relations, digital, offline, employer brand.
Sales support
Field team engagement and tender response construction.
Digital strategy
Brand visibility and presence across its ecosystem.
Team
Recruiting and developing people, junior profiles in particular.
Three proofs in marketing and communication
Coface2021 – 2022
Marketing & communication director, Western Europe
Rebuilt the brand and strategy across France, the UK and Ireland, Switzerland and Belgium. Seven sales channels and eight insurance products driven, two new products launched, a team of fifteen managed.
American Express Global Business Travel2015 – 2017
Amex GBT brand launch and cross-selling
Launched the Amex GBT brand: positioning, communication plan and rollout to clients and internal teams alike. Designed and ran the cross-selling campaign between business units, taking the MICE and events offer to the American Express client portfolio, working directly with group sales leadership.
La Tribunesince 2022
Launch of Impact Santé
The group's first paid conference: moving a free fixture to a monetised premium offer. Positioning, then the online and offline marketing plan built to target and convert a paying audience — acquisition, CRM, partnerships and press relations.
The path
- 2022 – presentIndependent consultantLarge groups and mid-caps
- 2020 – presentEFAP and business schoolsDirector of the MBA in communication and event management, and teaching at Master's and MBA level
- 2021 – 2022CofaceMarketing & communication director, Western Europe
- 2020 – 2021AlstomBrand Director
- 2017 – 2020MICE PartnerFounder and managing director
- 2015 – 2017American Express / Amex GBTBrand, communication and PR — head of the MICE & Event department
- 2012 – 2015MCI Group / Ovation DMCDirector, international clients
- 2010 – 2012Metropolis DMCSenior director, event communication
- 2006 – 2008Kuoni GroupDirector, Europe and US markets
- 2000 – 2003Ring Tours IFBSenior events director
Teaching
I direct the EFAP MBA in communication and event management. I teach brand strategy, marketing and communication in several business schools, at both Master's and MBA level, to future executives and senior managers.
- EFAP
- Neoma
- Excelia
- Audencia
- Ascencia
- Icart
Education
- Doctorate, management scienceParis-Panthéon-Assas, in progress
- Executive MBACELSA, 2017-2019
- Master's, marketing & communicationBrest Business School, 2015
- Data Sciences certificateESCP Business School
- Growth Hacker · DMCPcertifications
Languages
- Italiannative
- Frenchfluent
- Englishfluent
- Spanishintermediate
Available for a permanent role and for advisory assignments
Based in Paris, mobile across Europe. I reply within 48 hours and would rather have one direct conversation than a long email thread.
- Phone — +33 (0)6 13 17 95 61
- LinkedIn — nunziapassacantando
- MICE Partner — www.mice-partner.com