Nunzia Passacantando. Brand, marketing and communication leadership — Paris
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Nunzia Passacantando, marketing, communication and events director

Brand, marketing, communication, events, academic direction. I build brands, their reputation and their growth, in France and internationally — from strategy through to delivery, in companies and in business schools.

You are hiring for:

Designing, building and directing Master's and MBA programmes.

I design and build academic programmes at Master's and MBA level: content architecture, learning outcomes, module sequencing, contributor recruitment, assessment and annual review of the curriculum.

I teach brand strategy, marketing and communication in several business schools, to future executives and senior managers. In that capacity I direct the EFAP MBA in communication and event management, ranked first in France in its category.

Alongside this I am running doctoral research in management science. Practitioner, teacher and researcher: I teach what I still practise.

6business schools and universities
No.1Eduniversal ranking for the MBA I direct
Doctoratemanagement science, Paris-Panthéon-Assas

Roles targeted Academic Director · MBA Programme Director · Director of Studies · Head of Programme · Executive Education Director

What I take on

  • Programme design

    Content architecture, sequencing, learning outcomes, annual review of the syllabus.

  • Contributor recruitment

    Identifying and convincing practising professionals, briefing them, monitoring teaching quality.

  • Juries and assessment

    Chairing juries, framing dissertations and defences.

  • Industry relations

    Apprenticeships, internships, sponsored projects, alumni and partner network.

  • Attractiveness and ranking

    Programme positioning, candidate recruitment, accreditation files.

  • Teaching

    Marketing and demand generation, 360° communication, brand and crisis, media relations, generative AI.

Three proofs in academic leadership

  • EFAPsince 2020

    Director of the MBA in communication and event management

    Design and steering of the entire programme: content architecture, module sequencing, learning outcomes, annual review of the curriculum against market developments. Recruitment and briefing of practising contributors, chairing of juries, framing of dissertations and defences.

  • Neoma · Excelia · Audencia · Ascencia · Icartsince 2020

    Teaching at Master's and MBA level

    Brand strategy, marketing and communication to future executives and senior managers. Designing and delivering modules: demand generation, 360° communication, brand and crisis communication, media relations, intercultural management, and reading information in the age of generative AI.

  • Eduniversalranking of the best Masters and MBAs

    The EFAP MBA ranked first in France in its category

    External recognition of the programme I direct, which counts on three concrete fronts: candidate recruitment, attractiveness to practising contributors, and corporate partnerships.

The path

  • 2022 – present
    Independent consultant
    Large groups and mid-caps
  • 2020 – present
    EFAP and business schools
    Director of the MBA in communication and event management, and teaching at Master's and MBA level
  • 2021 – 2022
    Coface
    Marketing & communication director, Western Europe
  • 2020 – 2021
    Alstom
    Brand Director
  • 2017 – 2020
    MICE Partner
    Founder and managing director
  • 2015 – 2017
    American Express / Amex GBT
    Brand, communication and PR — head of the MICE & Event department
  • 2012 – 2015
    MCI Group / Ovation DMC
    Director, international clients
  • 2010 – 2012
    Metropolis DMC
    Senior director, event communication
  • 2006 – 2008
    Kuoni Group
    Director, Europe and US markets
  • 2000 – 2003
    Ring Tours IFB
    Senior events director

Teaching

I direct the EFAP MBA in communication and event management. I teach brand strategy, marketing and communication in several business schools, at both Master's and MBA level, to future executives and senior managers.

  • EFAP
  • Neoma
  • Excelia
  • Audencia
  • Ascencia
  • Icart

Education

  • Doctorate, management scienceParis-Panthéon-Assas, in progress
  • Executive MBACELSA, 2017-2019
  • Master's, marketing & communicationBrest Business School, 2015
  • Data Sciences certificateESCP Business School
  • Growth Hacker · DMCPcertifications

Languages

  • Italiannative
  • Frenchfluent
  • Englishfluent
  • Spanishintermediate

Available for a permanent role and for advisory assignments

nunziapassacantando@gmail.com

Based in Paris, mobile across Europe. I reply within 48 hours and would rather have one direct conversation than a long email thread.

Nunzia Passacantando — brand, marketing, communication, eventsParis