Brand, marketing, communication, events, academic direction. I build brands, their reputation and their growth, in France and internationally — from strategy through to delivery, in companies and in business schools.
You are hiring for:
An external right hand for your strategic challenges.
I work alongside executive and marketing leadership to reinforce their teams on high-stakes assignments: positioning, launch, transformation, brand or events.
Senior expertise, operational from day one, from the thinking through to the delivery.
Roles targeted Fractional CMO · Brand and Marketing Consultant · Interim Marketing Director · Senior Advisor · Transition management
What I get brought in for
Brand diagnosis
An honest assessment, and a list of what to stop doing.
Marketing and communication plan
Aligned to company ambition, costed, sequenced.
Building an event format
Business model, positioning, acquisition, partnerships.
Sports sponsorship
Design and delivery for brands and agencies.
Tenders
Response construction, from strategic framing to the submitted file.
Handover
Training internal teams so the work holds without me.
Three proofs in advisory work
La Tribunesince 2022
Launch of Impact Santé
The group's first paid conference: moving a free fixture to a monetised premium offer. Positioning, then the online and offline marketing plan built to target and convert a paying audience — acquisition, CRM, partnerships and press relations.
Alstom2020 – 2021
Brand Director, alongside group management
Strategic brand review after the Bombardier acquisition, vision presented to the executive committee, corporate materials produced in seven languages. Steered the strategic agency and press relations.
EFAPsince 2020
Director of the MBA in communication and event management
Design and steering of the entire programme: content architecture, module sequencing, learning outcomes, annual review of the curriculum against market developments. Recruitment and briefing of practising contributors, chairing of juries, framing of dissertations and defences.
The path
- 2022 – presentIndependent consultantLarge groups and mid-caps
- 2020 – presentEFAP and business schoolsDirector of the MBA in communication and event management, and teaching at Master's and MBA level
- 2021 – 2022CofaceMarketing & communication director, Western Europe
- 2020 – 2021AlstomBrand Director
- 2017 – 2020MICE PartnerFounder and managing director
- 2015 – 2017American Express / Amex GBTBrand, communication and PR — head of the MICE & Event department
- 2012 – 2015MCI Group / Ovation DMCDirector, international clients
- 2010 – 2012Metropolis DMCSenior director, event communication
- 2006 – 2008Kuoni GroupDirector, Europe and US markets
- 2000 – 2003Ring Tours IFBSenior events director
Teaching
I direct the EFAP MBA in communication and event management. I teach brand strategy, marketing and communication in several business schools, at both Master's and MBA level, to future executives and senior managers.
- EFAP
- Neoma
- Excelia
- Audencia
- Ascencia
- Icart
Education
- Doctorate, management scienceParis-Panthéon-Assas, in progress
- Executive MBACELSA, 2017-2019
- Master's, marketing & communicationBrest Business School, 2015
- Data Sciences certificateESCP Business School
- Growth Hacker · DMCPcertifications
Languages
- Italiannative
- Frenchfluent
- Englishfluent
- Spanishintermediate
Available for a permanent role and for advisory assignments
Based in Paris, mobile across Europe. I reply within 48 hours and would rather have one direct conversation than a long email thread.
- Phone — +33 (0)6 13 17 95 61
- LinkedIn — nunziapassacantando
- MICE Partner — www.mice-partner.com